Request for promotion, POP or displayThis form should be used for any promotion, POP or display request. The goal of it is to ensure we capture the scope, the ROI expected and the requirements.Name of program, promotion or project(Required)Approved by(Required)adam.silverman@standardpro.comgreg.parsons@standardpro.comsam.rimoin@ascotcapitalgroup.comName of requester(Required) First Last Email of requester(Required) Type of request(Required)Program/promotionPOPDisplayMain goal of initiative (Ex: Increase sales by X%)(Required)General informationType of program Focus - To go to market with Current Pricing Focus - Prebooking on a new gen or item to key partners Promotion - To stimulate sales with temporary price change Promotion - Liquidate - To adjust and cycle through stock to get to next generation faster Promotion - Liquidate - To adjust and cycle through stock - no new generation (Ex: Flexled, Worklights, Shoplights)Added Incentives SPIFF - AT large to all customers SPIFF - Targeted to certain partners or region Contest: Set $ amount for participation - National Contest: Set $ amount for participation - Distributor Counter Sales out of Distributor Warehouse Contest: Set $ amount for participation - Distributor all sales including project Internal SPIFF: GIVEN TO STANPRO EMPLOYEES Rebate Dollars after Promo/Program timesWhat is the SPIFF AMOUNT/Contest amount?Who are we offering it to?What is the impact to GP?Target(Required) Distribution: Showroom Distribution: Commercial Showroom Distribution: C&I DNA only DNA / DNB / DNC Against specific CompetitorIf against specific customer, please specify who.Geography(Required)Time FrameHow long will the program run?Start and End Date?Presentation to team Date?Promo Code or Exception?Exception end date?Product CategoriesWhat categories?What specific SKUs?CustomersWho is buying the selected product today?What is the impact of margin if the same units are being sold to the same customers?Program Support DocumentsIdentify what digital needs to upload to intranet when final versions are complete. Internal (Agents/OS/IS) support PPT External PPT (Customer/End User) PDFs of program (Digital) PDFs of SPIFF/CONTEST (Digital) Printed to be sent to Agents Printed to be sent to Direct Reps SPIFF Tracker Internal or External SPIFF Form for Payout List of Exeption Prices for Pricing Analyst Prebooking information for Presentation, Pricing, Need dates of shipment, estimated launch Other (Please specify)Please specifyPOPDate required by MM slash DD slash YYYY Do you need an existing POP? Yes NoDo you need a new POP? Yes NoCounter MatsDownlight Selection GuideDecorative PendantsLINKLED Tapes and ExtrusionsQuantityPlease enter a number from 0 to 500.PosterWrap Lenses Profile ChartIncandescent and Fluorescent SocketsProduct Line CardQuantityPlease enter a number from 0 to 500.HeaderCorporate (Stanpro logo)CDUGimbalL3CTGWall SconcesQuantityPlease enter a number from 0 to 500.Sales Tools Counter Mat Banner Poster Header Dangler & Hang Tag Window Decal Sticker Flyer Counter Poster Tent Card Plastic Sign HolderShould we add the customer's logo?YesNoDimensionsIf applicable / Si applicableInformationPlease specify product(s) focus, type of content, etc.DisplaysDisplays Slat Wall Visuals Rebrand Stanpro Logo Stickers Cardboard Stocking Display Gondola Slat Wall Shelves Other (Please specify below)Upload fileMax. file size: 128 MB.Inspiration, example, picture of competition, picture of allocated space, etc.Additional details (optional)
